Library Marketing & Outreach with Community Practice: Yearly Marketing Objectives

• Establish Strategic Plans for Marketing and Outreach that align with the library, college, and TBR strategic plans for 2015-2020. Select a Main focus each year that will promote resources such as: Wiley Journals, Safari Books, Master File, Academic Search, Films on Demand, ILL, Chat, New Books Blog, and Library Hours. 
• Review & Update: marketing strategy, marketing team, annual events, campus & community contacts, event policies, and procedures. 
• Create Library Personal Goals for Marketing and Outreach with Team. Goals might include: ADA Compliance for Campus Guides, Off-Campus Survey for Library Services, New Book Blogs, or a Welcome Back Event. 
• Create a Marketing calendar using Outlook 365 in a Marketing Group or another service such as Google. 
• Plan a Welcome Back school event that features library services and student spaces. Promote with Facebook Live, Snapchat and/or Blog. 
• Create, organize and/or order promotional marketing materials for library databases and library services, primarily, Alma, Primo, TEL, Learning Express and Career Transitions. 
• Convert, create and organize ADA compliant banner ads needed to promote new services, events, workshops and information literacy tools. 
• Promote new technology in the library as they are added.  
• Update Library Brochures with any new library content changes, or new services. 
• Develop Blog Pages for LibGuides. Use universal LibGuide blog account to promote New books. 
• Develop more multimedia objects (blog?) to promote Primo or library collection, search tools, resources and services for faculty and students.
• Establish a campus marketing venue for the library with the college newspaper. Use a library column roof such as, Check It Out and establish the year's topics and writers from staff and students.  

The Library Liaison Guide has been a collaboration between Elisabeth Ferguson and Brittany Richardson. Elisabeth was our former Chattanooga State's Coordinator of Public Services and Brittany was our former Coordinator of Instruction. Both now work at UTC.

Expectations for Marketing Leaders for Special Events

As the marketing leader for special events each leader shall be responsible for the following tasks.

• Event Agenda
• Establish a backup plan
• Marketing materials (Pick Up from Marketing Building)
• Marketing request (Add two names for notification)
• Special project ideas
• Displays
• Event materials
• Invitations
• Programs
• Event assistance
• Campus Event Meetings

Important Note: Planning and preparation should be completed the week before your event. Each marketing event leader should have a second in command that will step in for them in case of emergency. This person should be briefed on any items that need to be picked up in marketing.

Each marketing leader is very capable of planning and executing the events they volunteer to lead. Marketing Coordinator, Lori Warren oversees and directs marketing plans and is the lead on several activities and events in the library. She acts as a sounding board and directs marketing event leaders to the services and materials needed to carry out library or co-sponsored events. However, marketing leaders should not have the expectation that she is automatically part of their special event team.  Lori's participation will depend on her availability.