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Library Marketing & Outreach with Community Practice: Graphics

Graphics Sub-Committee

Graphics for library events, hours, social media, digital displays, and the website need to be reviewed and approved by the sub-committee co-chairs, Christen Robichaud and Lori Warren, before use.

The library news section of the homepage is managed by the co-chairs and based on the Marketing Coordinator's marketing schedule.

Graphics Requests

Requests for graphics should be submitted to the co-chairs at least two weeks in advance. Due to limited availability of staff members, not all graphics will be approved for creation and/or there may be a delay in graphic creation. Once the graphic is created, it will be added to the Marketing OneDrive for use.

Graphics are produced using a Canva account and Publisher software. Most are done with Canva.

Library News Box

The library news box should only be updated by the Graphics co-chairs

News box items should be events in the library, hours, or library services. Other promotions should go through social media channels.

Graphic Sizes

  • Amphitheatre and Digital Display (Full Monitor) = 1920Wx1080H
  • Website Banners = 870Wx210H
  • Flyers = 8.5Wx11H or 11Wx8.5H
  • Facebook Cover Photos = 828Wx315H

Graphics Creation

Once a graphic request has been received, it will be added to the schedule and the co-chairs will send out a request for specific members of the Marketing Team to create the graphic. 

All graphics must meet the following criteria:

  • Design must be modern/updated
  • It cannot be pixelated
  • Images must be clear and crisp, with no distortion
  • Fonts, colors, and writing styles should be consistent

Best Practices:

  • ​Keep text short and simple for web banners; users need to be able to quickly scan graphics for important information and click for more detailed information.
  • Default fonts: Century Gothic (paper signs), Roboto (website-headers), Tahoma (website-text, LibGuides)
    • Fonts should be sans serif for use in the library, for a more modern look. 
  • Templates are a starting point. Feel free to get creative!